Gerber

Gerber designs the tools, knives and outdoor gear that are essential, not only for the task at hand, but for bringing back something lost: our self-reliance. Savvy, Ingenuity, Moxie, Craftsmanship and attention to detail. These are just a few of the company traits that contributed to the emergence of Gerber as a world leader in outdoor gear. But then there's the issue of toughness. And frankly, nothing could be tougher than living down the first career of founder Joseph Gerber as an advertising man. You could call it the "Boy Named Sue" syndrome. And live it down we have. Gerber. Fend For Yourself.